Our Story

In the heart of Kolkata, amidst the chaos of multiple brands, two friends found themselves drawn together by their shared love for clothes. One, embracing the glamour of high fashion and the other, seeking solace in the simplicity.

Despite their contrasting tastes, their love for clothes grew stronger with each fashion debate and shopping spree. It wasn't long before they realised that their individual styles, though different, complemented each other.

With a shared vision, they embarked on a journey to merge their distinct preferences into a single brand. Thus, 98/99 was born – a brand that celebrates the harmony of opposites, the yin and yang of fashion. From statement pieces to everyday essentials, our garments are designed to empower and inspire.